Insights, product updates and growth tactics for credit-based sponsored article exchanges.
Digital PR (Public Relations – earned media outreach) earns backlinks when you offer publishable evidence and a ready-to-use asset that makes a writer’s job easier. Links appear as a byproduct of credible coverage, not as a negotiated “placement,” so the winning pitches are buil…
Broken link building works by finding dead outbound links on real pages and offering a better replacement that helps the reader. You earn links by doing genuine maintenance: you fix a problem, and the editor swaps the broken URL (Uniform Resource Locator – the web address) for y…
A strong media list for Digital PR (Digital Public Relations) outreach is a curated outreach database built around relevance, not volume. It combines editorial-fit outlets, the right contact roles, and proof that each target actually covers topics like yours. When done right, it…
A sponsored post most often lands between $200–$1,500 for small-to-mid publishers, while premium outlets can run $2,000+ when audience value and editorial demands are high. What you are really paying for is attention quality, editorial workload, and the publisher’s willingness t…
A journalist pitch gets replies when it delivers a clear story hook in seconds, not a vague “collaboration” request. It works best when you offer ready-to-use material (a quote, a data point, a visual, or a contrarian insight) that fits the outlet’s beat. Digital PR (Digital Pub…
A SaaS (Software as a Service – subscription software delivered online) content marketing strategy is a written system that connects funnel stages to specific content types, with clear distribution and measurement. You map what each stage must achieve (awareness, evaluation, act…
Domain Rating (DR) and Domain Authority (DA) are third-party authority metrics designed to estimate the relative strength of a domain’s backlink profile. They can help you compare sites for outreach and reporting, but they are not ranking factors used by Google or other search e…
A multi-vendor marketplace wins in SEO (Search Engine Optimization – improving visibility in unpaid search results) when it controls crawl and indexation across filters, search pages, and vendor stores, while still publishing unique, intent-matched pages users actually want. The…
Use rel="sponsored" when a link exists because of payment, freebies, or any commercial deal. Use rel="ugc" for UGC (User-Generated Content – comments, forum posts, profiles) where users can place links. Use rel="nofollow" when you don’t want to vouch for a destination or you can…